mate holdosi

5 Tips for the New Media World

1. Distribute Your Content Everywhere. Many users on new platforms tend to simply access content that is available to them. It sometimes gets new people exposed to your show or brand unexpectedly.

2. Create Virtual Circles. Are there any sub-cultures to tap into? Who fits under your brand's umbrella of ideals and principles? Seek out partnerships—even if they are virtual partnerships.

3. Chatable + Tweetable. The best new media will continue to be word of mouth. Creating new, and brilliant stories around our products and services. Passable stories that win in any new media environment.

4. Accept Slight Alienation. Technology moves fast and the technology gap is always widening. Perhaps take a look at your brand 3 years ahead. If you focus on the now you'll reach the shrinking boomer market. Consider focus on the tomorrow and consider recruiting Gen X + Y.

5. Digital Service Extensions. One quick and easy way to add a service (that doesn't have to stop your production line) is to add a 'digital amenity'—something that adds value via a digital device. How about paperless check-ins and local, short-range WiFi radio stations?